Article
Maximize Priority, Maintain Optionality, Delay Cost: The Strategy In-House Leaders Already Run — and Why Firms Should Run It Too
By Ian Schick, PhD, Esq
I had meetings recently with two chief patent counsels — one runs IP for a major automotive company, the other for a major social-media company. Different industries, different docket sizes, different everything. But I made the same argument to both, and got the same answer from both.
The argument: AI has changed what it costs, in money and time, to produce a high-performing patent application. When a complete, fully-enabled, amendment-ready draft can be generated in hours instead of weeks, the economics that shaped patent strategy for forty years no longer hold. And once drafting is cheap, the smart posture for most portfolios reduces to three moves — maximize priority rights, maintain optionality, delay cost.
Both said, in almost the same words: that's exactly what we're doing.
Which raises the obvious question. If the people running IP at sophisticated, well-resourced companies are deliberately maximizing priority, preserving optionality, and deferring spend — why do so many law-firm patent attorneys still preach the opposite? Why is the default advice from outside counsel so often "let's get this to allowance as fast as we can"?

The three moves
Priority is the stake in the ground — a date and a disclosure record that govern what you're allowed to pursue and how your claims stack up against everyone else's. In a fast-moving field it behaves like a homestead claim in a land rush: the value is in getting there first and defining your boundary early. You don't have to have finished building to plant the flag, but you can't build on land you never claimed.
Optionality keeps your choices alive while the picture is still forming. The feature that looked central in Q1 is sometimes a footnote by Q4. A priority chain that's updated as the technology evolves lets you decide later, with better information, which inventions deserve real prosecution budget, whether to go international, and what to let lapse quietly.
Delaying cost follows from the first two. Enforcement is a multi-million-dollar decision, and most companies aren't in that posture for most of their portfolio at any given time. Prosecution burns cash, and claims locked in too early often end up mismatched to what turns out to be valuable. So you defer the expensive, irreversible decisions until a business trigger justifies them.
None of this is exotic. It's disciplined portfolio management — and it's what the best in-house teams have quietly been doing.
Why "race to allowance" became the reflex
The honest answer isn't bad faith. It's structure — and it's mostly about the old cost of drafting.
For decades, a high-performing application cost fifteen to twenty thousand dollars and took weeks of skilled attorney time. When each draft is that expensive, you file few of them, and the rational move is to push each one hard toward issuance — the whole point of the spend was an enforceable asset at the end. The fee model reinforced it: prosecution is a long, billable engagement, so a practice built on it naturally comes to feel that a case moving toward allowance is a case going well.
That instinct fit the world that produced it. That world is going away.
What AI changes
When the cost and turnaround of a high-performing draft collapse, the binding constraint moves. It's no longer "we can only afford one or two crown jewels, so prosecute them hard." It's "we can capture priority across the whole roadmap, as the roadmap develops, and decide what to prosecute later."
That's a different game, and it rewards the three moves. You file early and often, building broad, well-enabled priority that tracks the product as it changes. You consolidate intelligently when the picture sharpens. And you reserve full prosecution spend for the cases the business actually justifies — where, because the draft was amendment-ready from the start, prosecution goes faster and cleaner when you choose to pursue it.
This isn't an argument against allowance. Allowance is good; getting there efficiently on a case you've decided to pursue is exactly what you want. The argument is against making rush-to-allowance the reflex for the entire portfolio, on every case, regardless of whether the business is anywhere near needing teeth.
The interests are more aligned than they look
Here's the part I most want to land, and I'll show my hand to make it: I've spent half my career in law-firm patent practice and half as a startup executive. I've sat on both sides of the engagement letter.
The fear is that the in-house playbook — file broadly, prosecute selectively, defer cost — shrinks the fee pool and pits firm against client. It doesn't. The work doesn't disappear; it relocates, and it grows.
Think about where the old model concentrated value: a handful of cases, ground through prosecution. Now look at what "maximize priority" actually generates — more filings, not fewer. A larger, better-managed portfolio. Continuation practice off a deep priority chain. Netting and consolidation decisions. Foreign-filing strategy. Portfolio reviews as the business shifts. And the prosecution that does happen, on the cases that earned it. That's not less work for the firm. It's more work, of a higher kind — strategic instead of mechanical.
So the alignment is real and specific: the strategy that's best for the client is also the strategy a firm can build a healthier, more durable practice around. A firm that helps a client maximize priority and preserve optionality stops being the operator of a prosecution treadmill and becomes the architect of the client's IP position. That's stickier, more valuable, and less exposed than billing the grind — and it's better lawyering. When the right advice and the firm's own interest point the same direction, you no longer have to choose between them.
The two chief patent counsels I met with already know which game they're playing. The opportunity for firms isn't to resist that shift to protect old fees. It's to meet their clients there — and find the new model pays better.
This is the thesis Paximal was built around: drafting fast and cheap enough to file broadly, and good enough — Born Strong™, fully enabled, amendment-ready — that the cases you choose to prosecute get there efficiently. If you want to see what that looks like on your own matters, schedule a demo.
